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A young driver injured in a serious crash spearheads a new road safety campaign launched by Norfolk’s Police and Crime Commissioner.

During his election campaign, PCC Lorne Green made a pledge to tackle road safety, and that pledge has now been built into the Commissioner’s Police and Crime Plan for the county.

“I promised to do all I can to prevent young people from being seriously injured or killed on our roads. Young people don’t want to listen to an old man in a suit, so I have asked Thomas Semmons, who was involved in an accident himself, to talk to young people about the dangers, whether it be drink and drug driving, not wearing a seatbelt, using a mobile phone or speeding.

“Thomas is a perfect ambassador for the #Impact campaign and I am very happy that he has agreed to share his experience with the young people of Norfolk.”

Thomas Semmons, from Scarning near Dereham, was seriously injured after losing control of his car in bad weather on the B1145. Supported by Norfolk Police, Norfolk Fire and Rescue Service and the East of England Ambulance Service, the #Impact campaign brings Thomas’ story to students at schools and colleges across the county.

The car Thomas was driving tours with the campaign, and students also get to watch a demonstration of how the emergency services rescue someone from a wrecked car. Students taking part in the #Impact campaign are asked to sign a pledge card making their own personal commitment to road safety.

“The #Impact campaign will continue throughout my time as PCC”, said the PCC. “I want this to be a sustainable effort to display the consequences of not taking road safety seriously.”

Most recently, the #Impact campaign has been trialling virtual reality goggles as another way of sharing key road safety messages to ensure the campaign remains relevant and continues to have an impact of Norfolk’s young drivers.

If you would like to find out when the #Impact team will be coming to a venue near you, please contact us.